In the occasion of the Designer's Week, which will take place in Milan from 12th to 23rd April, for the whole month Euromobil’s flagship store in Corso Monforte 30/3 will be beautified by three extraordinary artworks. The company led by the Lucchetta brothers, who have always been wholehearted art patrons, will be exhibiting the “MONOCHROME, CONTRAST AND NATURAL” installation composed of “Touch” by Jorrit Tornquist, “A regola d’arte” by Alberto Biasi and “Adam and Eve” by l’orMa.
These artworks will be showcased for the first time and will inspire the three moods that will guide customers in their choice of the new Euromobil kitchens: more precisely, the Monochrome, Contrast and Natural conceptual threads. Euromobil suggests three possible starting points to find the best solution out of hundreds of catalogue colours and finishes (there are over 100 new ones!). One might call them three different interpretations:
Monochrome, inspired by an artwork by Jorrit Tornquist, renowned master of colour, symbolically guides you towards the idea of a kitchen focused on monochrome surfaces, interpreted by a wide range of finishes and materials.
Contrast, on the other hand, can win the favour of those who love strong combinations. It is inspired by the art of Alberto Biasi, the protagonist of optical Kinetic art. “A regola d’arte” is a work consisting of two canvasses held together by a dynamic, vertical strip.
Lastly, Natural answers the growing demand for products made from natural materials. It is inspired by the work of Lorenzo Mariani, known as l’orMa, whose “Adam and Eve” won the “Premio Gruppo Euromobil Under 30” award in 2016.
Gruppo Euromobil’s passion for art is a well-established fact: the company has been supporting young artists and promoting exhibitions all over the world for almost forty years now. This patronage is born from the sensitivity of the Lucchetta brothers, illuminated entrepreneurs from Treviso who have always looked to art for inspiration. Art has now also become a way to guide consumers in choosing their own personal living mood. “We have identified some thematic areas by examining the artworks of three artists belonging to two opposite generational worlds, protagonists of the art scene – relates architect Roberto Gobbo – and interpreters of just as many expressive paths”.
