At Salone del Mobile.Milano 2026, the Gruppo Euromobil presents a stand that seamlessly integrates its Euromobil and Desiree brands – whilst engaging with Zalf – forming a unified, open-plan space designed to clearly and coherently convey the Group’s identity.
The lighter surfaces are defined by backlit textile partitions, which filter the light and soften the perception of the space, while darker volumes are made of expanded metal, offering glimpses of the interior and connecting the exhibits with their surrounding. The stand is thus open towards the outside, ensuring a uniform visual impact across its full perimeter, eliminating the distinction between front and back. The structure can be crossed from multiple points, with walk-through entrances that encourage free and continuous use. Solid partitions are kept to a minimum and concentrated in the reception area, where the more private spaces are located.
Within this system, greenery is not a decorative element but an integral part of the project. It unfolds as an architectural installation, integrated into the structure via steel cables connecting floor and ceiling, creating a diffused presence that both accompanies and articulates the space.
Lighting plays a central role in creating the atmosphere. The lighting design works through contrasts, introducing calibrated tonal contrasts that avoid uniformity and build depth, giving the space an almost theatrical dimension.
In the foyer, the presence of a three-metre-high white Carrara marble sculpture by Pablo Atchugarry, alongside paintings by Alberto Biasi, Horacio García Rossi, Julio Le Parc and Jorrit Tornquist, clearly demonstrates the deep and ongoing bond between Gruppo Euromobil and the world of art—an integral part of its cultural identity.
In this context, Euromobil develops a focused study of the kitchen as domestic architecture: a space where technique, material, and daily use reach a rigorous balance, capable of conveying an idea of living that is balanced, coherent, and durable.
Meanwhile, Desiree – which has long been developing a detailed exploration of living as a constantly evolving system of relationships – is embarking on this journey with a new phase of research, broadening the brand’s scope and deepening its design principles. A coherent extension: a gradual opening up to new typologies, new ways of use and new relationships between elements.
