DESIREE | The new Flagship Store opens in Guadalajara

October 24th, 2019 the first Desiree flagship store was opened in Mexico, a country well-known for its thriving interior design industry.

“The Mexico flagship store is an important step in establishing the Gruppo Euromobil presence in a rapidly-developing market like that of Latin America", stated Gaspare Lucchetta, CEO of Gruppo Euromobil. "With Desirée we are exporting our distinctive Italian mood and style. This is a pilot project that will show us which direction to take so we can replicate this experience in other countries. Opening a single brand store means finding the right partnerships, like the one established with Gruppo Altura, who believed in us, in our company and in our product”.

Desiree furniture - sofas, armchairs, beds and complements like poufs, occasional tables and rugs - is sure to win over Mexican consumers with its distinctive elegant, high-quality design, excellence expressed throughout the entire manufacturing process, from building frames to cutting the upholstery material, and superb stitching to final detailing, without forgetting packaging. These manufacturing processes and all the materials used furthermore comply with environmental safeguarding and protection criteria, acknowledging the importance of using natural, fully recyclable, environmentally friendly raw materials like wood, metal and leather.

The underlying philosophy of the Desiree collections is “Home Soft Home”, a promise of refined, exclusive pieces of furniture, designed to be functional and extremely comfortable in any contemporary decor setting. The store display includes the finest pieces by the top brand designers, like Marc Sadler, Setsu and Shinobu Ito, Matteo Thun and Antonio Rodríguez, Simone Micheli, Jai Jalan and Roberto Gobbo.